Record Store
Creative Campaign
Creative · Social Media · Content Creation
Business Challenges.
1. Address Black Friday in an unique way
The sneakers and sportswear industry it's highly competitive and what this means to smaller players is that they need to be creative in order to stand out. Our main goal was to create something unique and truly differentiate Record Store in one of the most promocional seasons of the year, the Black Friday.
2. Get more followers on Instagram
3. Increase sales
Our Proposal.
We created a creative and unique concept taking advantage of our client's popularity and his name "Néné". So the concept was that this Black Friday Néné completely lost his mind and he is offering incredible and unique discounts.
We went for a 90's retro design in order to stand out. Also we've created a series of videos where you can clearly see Néné loosing is mind. From concept to execution this campaign was later on extended to other brand promotions.
Results.
We got the 10k followers the brand was aiming to achieve.
Sales went up by 65% in relation to the previous Black Friday.
Community absolutely loved it and was 100% engaged and asking for more and more videos (+13K organic views).
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Speed Date & Branding
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